You spend a lot of your free time exploiting ways to do book marketing, and it’s necessary, but one part of marketing that you might overlook is the quality of the publication itself. If you are into niche marketing where most buyers are printing their own documents, you can provide some interesting chapter breaks, footnotes, or other little design details to make it look more interesting when it is printed.
If you are doing on demand printing from a service, you should have the first edited copy sent to yourself to check out the quality of the print. This is an important part of your book marketing efforts. A person buying a hard cover copy of your book will be expecting a professional looking product just like one from any other source. You can be sure that a poorly fashioned book will result in bad reviews, even when the reader likes the content.
If your book has a great deal of pictorial content, attempting to get by with low-grade paper is an obvious mistake. Some on demand printers have better reputations than others do. There are reports of some quality control issues at printers allowing for color shifts making some of the work very good and some unacceptable.
Different printers used from one book to another can lead to some quality problems. Some writers have found that their book shows up at the customer’s house with a bar code on the cover and back of the book. This makes the book look like a discounted copy from the local bookstore.
On demand printing will probably always render poorer results than when many copies of a book are run at one time. The process of setting up the print is focused on much more astutely for a process that will produce many pages.
Be assured that quality of workmanship of your book is important. Book marketing begins with the quality of the product itself, and visual appeal does matter.




